About Google Brand Responsive Search Campaign

A Brand Responsive Search Campaign will show up as a text ad in Google when someone searches for your brand (or website name). The benefit of using FeedOps to create a Brand Search campaign is that sitelinks will automatically be published using the product type data we have as a result of integrating with your eCommerce store.

Responsive Search Ad is automatically compiled by Google at the point that someone searches. The example above consists of:
  • 3 Headlines
    • FeedOps (Brand)
    • Sell More Products in Google (Value Proposition)
    • 14 Day Free Trial (Call to Action)
  • 2 Descriptions (Reasons to buy, benefits, positioning statement)
    • Sell more products in Google and Facebook without the complexity
    • FeedOps comes with automations and step by step guides to help you get the job done.
    • 4 sitelinks
      • Google Shopping Feeds
      • Facebook catalog Feeds
      • Smart Shopping Campaigns
      • Brand Search Ads
    When you create a Responsive Search Ad you will be asked to supply multiple headlines and descriptions. Google will use its machine learning to choose the most relevant headlines and descriptions to the person searching.