A channel is where you want your products to appear after they are in sync with FeedOps. Activating a channel enables various features, including feed optimization tools.
How to add a channel
To begin, you need to connect your store to FeedOps and create an account. This will start syncing your product data into FeedOps. While this is happening, you can proceed with adding your first channel.
Here are the steps to follow:
- Navigate to Website Settings.
- Click on Connected Channels.
- Select Add a Channel.
The following channels are available
Google
Connect your Google Merchant Center to FeedOps to unlock the FeedOps playbook and optimization tools. This will enable you to create a feed that allows you to participate in Google Shopping Ads (Pmax), Free Product Listings, and Dynamic Remarketing.
Microsoft
Connect your Bing Ads and Merchant Center to FeedOps to unlock the FeedOps playbook and optimization tools. This will enable you to create a feed that allows you to participate in Bing Shopping Ads , Free Product Listings, and Microsoft MSAN.
Meta
Connect Meta to FeedOps to access the FeedOps Optimization tools. By doing so, you will be able to create a feed that enables you to actively participate in various Meta advertising opportunities. These include Meta Advantage+ catalog ads, Collection Ads, Carousel Ads, as well as Ads with Product Tags.