Connect Google Merchant Center feed to FeedOps

Use an existing shopping feed to connect your product data to FeedOps

You can connect your website to FeedOps using an existing Google Shopping feed. This allows us to determine potential improvements that can be implemented to enhance your current product data. It also allows you to connect your website even if it is on a platform not directly supported by FeedOps.


Note: If your eCommerce platform is compatible with FeedOps, we highly recommend utilizing the platform integration instead of a shopping feed, as this will give you the most flexibility in which attributes you use.


To utilize this feature, you can employ an available plugin for your eCommerce platform specifically for Google Shopping Feeds. Simply provide the Feed URL in FeedOps. 


If your feed is already uploaded to Google Merchant Center, you can find the URL as follows:


  1. Login to your Google Merchant Center account.
  2. Click on Products > Feeds from the left-hand side menu.
  3. Select the Primary Feed that you want to use within FeedOps.
  4. Go to Settings > Fetch Schedule after selecting the primary feed.
  5. Copy the Feed URL; if the feed is password protected, copy the Username & Password and insert them within FeedOps.