---
title: Conversion Tracking and Dynamic Remarketing Tag instructions for Maropost Neto
description: Improve your advertising effectiveness by setting up conversion tracking and a dynamic remarketing tag on your Maropost Neto website
---

[Skip to content](https://kb.feedops.com/knowledge/conversion-tracking-and-dynamic-remarketing-tag-instructions-for-neto#main-content)

English

Show submenu for translations

[![Feedops-logo\_Final-2-4 1](https://kb.feedops.com/hs-fs/hubfs/Feedops-logo_Final-2-4%201.png?width=150&height=55&name=Feedops-logo_Final-2-4%201.png)](https://kb.feedops.com/knowledge?hsLang=en)

Open main navigation

Close main navigation

- English
  
  Show submenu for translations
- [Contact Us](https://feedops.com/contact-us/)

[Contact Us](https://feedops.com/contact-us/)

 Hello. How can we help you?

- There are no suggestions because the search field is empty.

1. [Help Center](https://kb.feedops.com/knowledge?hsLang=en)
2. [Website Integration Help](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en)
3. [Neto](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#neto)

# Conversion Tracking and Dynamic Remarketing Tag instructions for Maropost Neto

## Improve your advertising effectiveness by setting up conversion tracking and a dynamic remarketing tag on your Maropost Neto website

1. You will first need to [import the FeedOps Google Tag Manager container on your website](https://kb.feedops.com/knowledge/installing-the-feedops-google-tag-manager-container-on-my-website?hs_preview=MFNqqieC-55604759396&hsLang=en).
2. Once Google Tag Manager has been set up, log in to your Maropost Neto admin panel.
3. In the left-hand menu, go to **Settings & Tools \> All Settings & Tools** and select **Analytics & 3rd Party Scripts \> Custom Scripts**.![Custom Script - Neto](https://kb.feedops.com/hs-fs/hubfs/Custom%20Script%20-%20Neto.png?width=688&name=Custom%20Script%20-%20Neto.png)
4. From the list of **Custom Scripts**, select **Google Tag Manager** script and click **Edit**. If you don't have the Google Tag Manager script, follow [how to install Google Tag Manager container scripts for the Maropost Neto website](https://kb.feedops.com/knowledge/installing-google-tag-manager-container-scripts-for-neto?hsLang=en) guide to add it to your store.
5. Scroll to the **Scripts** section. In the **Page Header** section, after the Google Tag Manager **\<head\>** script ends, paste the following snippet.
   
   ```
   <!-- FeedOps Neto Conversion tracking v2 START--><script>  var dcPageType = "[@config:current_page_type@]"  dataLayer.push({'currency': "[@CONFIG:DEFAULTCURRENCY@]"});  if (dcPageType == 'product') {    var dcEvent = 'product';    var dataGaId = "[@sku@]";    var dataGaName = "[@name@]";    var dataGaPrice = "[@price@]";    var dataGaBrand = "[@brand@]";    dataLayer.push({        'event': 'DynamicRemarketing',        'ecomm_pagetype': dcEvent,        'ecomm_prodid': [ dataGaId ],        'ecomm_totalvalue': dataGaPrice,        'ecommerce': {          'detail': {            'products': [{              'id': dataGaId,              'name': dataGaName,              'price': dataGaPrice,              'brand': dataGaBrand            }]          }        }      });  } else if (dcPageType == 'category') {    dataLayer.push({      'event': 'DynamicRemarketing',      'ecomm_pagetype': 'category'    });  }</script><!-- FeedOps Neto Conversion tracking v2 END-->
   ```
6. In the **Page Footer** section, **before** the Google Tag Manager **\<body\>** script, paste the following snippet.
   
   ```
   <!-- FeedOps Neto Conversion Tracking v2 START-->[%IF [@CONFIG:CHECKOUT_COMPLETED@]  eq '' and [@config:current_page_type@]  eq 'checkout'%]<script>[%cart_items%]    [%param *header%]    var cartItems = [    [%/param%]    [%param *body%]    [%if [@count@] ne 0%],[%/if%]{            'id': '[@sku@]',            'name': '[@model@]',            'price': '[@price@]',            'brand': '[@brand@]',            'quantity': [@qty@]        }    [%/param%]    [%param *footer%]    ];    [%/param%][%/cart_items%]    window.dataLayer = window.dataLayer || []</script><script>  var dcPaynemt = dcPaynemt || false  var dcTerms = dcTerms || false  var dcBill = dcBill || false  var dcEmail = dcEmail || false  $('input').change(function() {    var dcAction = $(this).attr('name')    var dcActionField    if (dcAction.includes("_email") && !dcEmail) {      dcActionField = {'step': 1, 'option': 'Email'}      dcEmail = true    } else if (dcAction.includes("bill_") && !dcBill) {      dcActionField = {'step': 2, 'option': 'Billing'}      dcBill = true    } else if (dcAction.includes("payment") && !dcPaynemt) {      dcActionField = {'step': 4, 'option': 'Payment'}      dcPaynemt = true    } else if (dcAction.includes("agree") && !dcTerms) {      dcActionField = {'step': 3, 'option': 'Terms'}      dcTerms = true    }    if (dcActionField) {      dataLayer.push({        'event': 'GoogleAnalyticsEE',        'ga_ee_event': 'checkout',        'ecommerce': {          'checkout': {            'actionField': dcActionField,            'products': cartItems          }        }      });    }  })</script>[%/IF%]<!-- FeedOps Neto Conversion Tracking v2 END-->
   ```
7. In the **Page Footer** section, **after** the Google Tag Manager **\<body\>** script, paste the following snippet.
   
   ```
   <!-- FeedOps Neto Conversion Tracking v2 START--><script>$(document).ready(function() {  var ecom = {      productSetup: function(product) {          return {              'name': product.name,              'id': product.SKU ? product.SKU : product.parent_sku,              'category': product.category_fullname ? product.category_fullname : '',              'quantity': product.baseqty,              'price': product.price          }      },      addToCart: function(){          var nProduct = $.getLastItemAdded();          var product = ecom.productSetup(nProduct);          dataLayer.push({            'event': 'DynamicRemarketing',            'ecomm_pagetype': 'cart',            'ecomm_totalvalue': product.price * product.quantity,            'ecomm_prodid': [ product.id ]          });          dataLayer.push({            'event': 'GoogleAnalyticsEE',            'ga_ee_event': 'add_to_cart',            'ecommerce': {              'add': {                'products': [ product ]              }            }          });      },      addMultiToCart: function(){          var nProducts = $.getLastItemsAdded();          for (var i = 0; i < nProducts.length; i++) {              var product = ecom.productSetup(nProducts[i]);              dataLayer.push({                'event': 'DynamicRemarketing',                'ecomm_pagetype': 'cart',                'ecomm_totalvalue': product.price * product.quantity,                'ecomm_prodid': [ product.id ]              });              dataLayer.push({                'event': 'GoogleAnalyticsEE',                'ga_ee_event': 'add_to_cart',                'ecommerce': {                  'add': {                    'products': [ product ]                  }                }              });          }      },      removeFromCart: function(){        var nProduct = $.getLastItemRemoved();        var product = ecom.productSetup(nProduct);        dataLayer.push({          'event': 'GoogleAnalyticsEE',          'ga_ee_event': 'remove_from_cart',          'ecommerce': {            'remove': {              'products': [ product ]            }          }        });      },      init: function(){          nAddItemCallbacks.push(ecom.addToCart);          nAddMultiItemsCallbacks.push(ecom.addMultiToCart);          nRemoveItemCallbacks.push(ecom.removeFromCart);      }  }  if (typeof $.getLastItemAdded !== "undefined") {      ecom.init();  }})</script><span class="ga-pagetype" data-ga-pagetype="[@config:current_page_type@]"></span><!-- FeedOps Neto Conversion Tracking v2 END-->
   ```
8. In the **Purchase Confirmation (Thank You Page)** section, paste the following snippet.
   
   ```
   <!-- FeedOps Neto Conversion Tracking v2 START-->[%SHOW_ORDER id:'[@ORDER_ID@]'%][%PARAM *header%]<script>  var dcEvent = 'purchase';  var userEmail = '[@email@]';  var firstName = '[@bill_first_name@]';  var lastName = '[@bill_last_name@]';  var street = '[@bill_street1@]';  var city = '[@bill_city@]';  var region = '[@bill_state@]';  var country = '[@bill_country@]';  var postCode = '[@bill_zip@]';  var OrderID = '[%URL_ENCODE%][@ORDER_ID@][%END URL_ENCODE%]';  var OrderTotal = '[@GRAND_TOTAL@]';  var OrderShipping = '[@shipping_price@]';  var OrderTax = '[@tax_total@]';  var dcOrderCoupon = '[@coupon_code@]';  var dcAffiliation = '[%URL_ENCODE%][@CONFIG:WEBSITE_NAME@][%END URL_ENCODE%]';  var dcProducts = [[%END PARAM%][%PARAM *body%]  {       'id': '[@SKU@]',       'name': '[@MODEL@]',       'category': '[@CATEGORY_NAME@]',       'price': [@PRICE@],       'quantity': [@QTY@]   }[%if [@counter@] != [@total_items@]%],[%/if%][%END PARAM%][%PARAM *footer%]];dataLayer.push({  'event': 'DynamicRemarketing',  'ecomm_pagetype': dcEvent,  'user_email': userEmail,  'order_user_first_name': firstName,  'order_user_last_name': lastName,  'order_shipping_street': street,  'order_shipping_city': city,  'order_shipping_region': region,  'order_shipping_postal_code': postCode,  'order_shipping_country_code': country,  'ecomm_totalvalue': OrderTotal,  'ecomm_prodid': dcProducts.map(p => {return p.id}),  'order_id': OrderID,  'ecommerce': {    'purchase': {      'actionField': {        'id': OrderID,        'affiliation': dcAffiliation,        'revenue': OrderTotal,        'tax': OrderTax,        'shipping': OrderShipping,        'coupon': dcOrderCoupon      },      'products': dcProducts    }  }});</script>[%END PARAM%][%END SHOW_ORDER%]<!-- FeedOps Neto Conversion Tracking v2 END-->
   ```

 To verify that your Dynamic Remarketing and Conversion Tracking works, you can follow [Test Dynamic Remarketing Tags](https://kb.feedops.com/knowledge/test-dynamic-remarketing-events?hsLang=en) & [ConversionTracking Test Transaction](https://kb.feedops.com/knowledge/conversion-tracking-test-transaction?hsLang=en) guides.

- [FeedOps Toolkit](https://kb.feedops.com/knowledge/feedops-toolkit?hsLang=en#main-content)

    - [Feed Optimization](https://kb.feedops.com/knowledge/feedops-toolkit?hsLang=en#feed-optimization)
    - [Insights](https://kb.feedops.com/knowledge/feedops-toolkit?hsLang=en#insights)
- [Onboarding FeedOps](https://kb.feedops.com/knowledge/onboarding-feedops?hsLang=en#main-content)

    - [Initial Set-Up](https://kb.feedops.com/knowledge/onboarding-feedops?hsLang=en#initial-set-up)
    - [Account & Website Settings](https://kb.feedops.com/knowledge/onboarding-feedops?hsLang=en#account-website-settings)
    - [Supported Platform Guides](https://kb.feedops.com/knowledge/onboarding-feedops?hsLang=en#supported-platform-guides)
- [Troubleshooting](https://kb.feedops.com/knowledge/troubleshooting?hsLang=en)
- [Choosing FeedOps](https://kb.feedops.com/knowledge/choosing-feedops?hsLang=en#main-content)

    - [FeedOps Overview](https://kb.feedops.com/knowledge/choosing-feedops?hsLang=en#feedops-overview)
    - [Help Center Introduction](https://kb.feedops.com/knowledge/choosing-feedops?hsLang=en#help-center-introduction)
- [Using FeedOps](https://kb.feedops.com/knowledge/using-feedops?hsLang=en#main-content)

    - [Google Free Product Listings](https://kb.feedops.com/knowledge/using-feedops?hsLang=en#google-free-product-listings)
    - [FeedOps Optimizations](https://kb.feedops.com/knowledge/using-feedops?hsLang=en#feedops-optimizations)
    - [Google Ads](https://kb.feedops.com/knowledge/using-feedops?hsLang=en#google-ads)
    - [eCommerce Store Connection](https://kb.feedops.com/knowledge/using-feedops?hsLang=en#ecommerce-store-connection)
    - [Google Analytics](https://kb.feedops.com/knowledge/using-feedops?hsLang=en#google-analytics)
    - [Google Merchant Center](https://kb.feedops.com/knowledge/using-feedops?hsLang=en#google-merchant-center)
    - [Facebook Catalog](https://kb.feedops.com/knowledge/using-feedops?hsLang=en#facebook-catalog)
    - [Microsoft Ads](https://kb.feedops.com/knowledge/using-feedops?hsLang=en#microsoft-ads)
- [Website Integration Help](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#main-content)

    - [BigCommerce](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#bigcommerce)
    - [Google Analytics](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#google-analytics)
    - [Magento](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#magento)
    - [Ecwid](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#ecwid)
    - [Shopify](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#shopify)
    - [Magento 2.X](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#magento-2-x)
    - [Neto](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#neto)
    - [OpenCart](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#opencart)
    - [Other](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#other)
    - [Google Merchant Center](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#google-merchant-center)
    - [WooCommerce](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#woocommerce)
    - [Salesforce Commerce Cloud](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#salesforce-commerce-cloud)
    - [Marketplacer](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#marketplacer)
    - [Tracking Conversions and Remarketing Events](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#tracking-conversions-and-remarketing-events)
- [Learning Center](https://kb.feedops.com/knowledge/learning-center?hsLang=en#main-content)

    - [Google Ads](https://kb.feedops.com/knowledge/learning-center?hsLang=en#google-ads)
    - [Google Merchant Center](https://kb.feedops.com/knowledge/learning-center?hsLang=en#google-merchant-center)
- [Muzaara Bing Shopping Feed](https://kb.feedops.com/knowledge/muzaara-bing-shopping-feed?hsLang=en#main-content)

    - [Platform](https://kb.feedops.com/knowledge/muzaara-bing-shopping-feed?hsLang=en#platform)

[![FeedOps ](https://kb.feedops.com/hs-fs/hubfs/60a5a09c9ca6b7064e3fac09_feedops-footer-logo.png?width=322&height=87&name=60a5a09c9ca6b7064e3fac09_feedops-footer-logo.png "FeedOps ")](http://feedops.com)

Copyright © 2026, FeedOps