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      Google Shopping Ads Terms & Metrics

      This article will familiarise you with the main terms, metrics and ad programs that make up a Google Shopping Ads Campaign.

      There are a few moving parts to a Google Shopping Ads campaign. First you need to get your products listed and approved, then you can set up a Google Shopping Ads Campaign. Once its set up you need to manage your goal and budget.  

      What is Google Shopping?

      Its a comparison shopping engine that can be found at www.google.com/shopping 

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      What Are Google Shopping Ads?

      Google Shopping Ads is an ad program available in Google Ads. 

      To set up Google Shopping Ads you need a:

      • Google Shopping Feed
      • Google Merchant Center 
      • Conversion Tracking