Google Shopping Ads Terms & Metrics

This article will familiarise you with the main terms, metrics and ad programs that make up a Google Shopping Ads Campaign.

There are a few moving parts to a Google Shopping Ads campaign. First you need to get your products listed and approved, then you can set up a Google Shopping Ads Campaign. Once its set up you need to manage your goal and budget.  

What is Google Shopping?

Its a comparison shopping engine that can be found at 

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What Are Google Shopping Ads?

Google Shopping Ads is an ad program available in Google Ads

To set up Google Shopping Ads you need a:

  • Google Shopping Feed
  • Google Merchant Center 
  • Conversion Tracking