---
title: Google Shopping Ads Terms & Metrics
description: This article will familiarise you with the main terms, metrics and ad programs that make up a Google Shopping Ads Campaign.
---

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# Google Shopping Ads Terms & Metrics

## This article will familiarise you with the main terms, metrics and ad programs that make up a Google Shopping Ads Campaign.

There are a few moving parts to a Google Shopping Ads campaign. First you need to get your products listed and approved, then you can set up a Google Shopping Ads Campaign. Once its set up you need to manage your goal and budget.  

- [What is Google Shopping](https://kb.feedops.com/knowledge/google-ads-terminology#GS) 
    - Free Product Listings
- [What Are Google Shopping Ads](https://kb.feedops.com/knowledge/google-ads-terminology#GSA)

### What is Google Shopping?

Its a comparison shopping engine that can be found at [www.google.com/shopping](https://Google.com/shopping) 

![Screen Shot 2021-08-22 at 6.44.07 pm](https://kb.feedops.com/hs-fs/hubfs/Screen%20Shot%202021-08-22%20at%206.44.07%20pm.png?width=375&name=Screen%20Shot%202021-08-22%20at%206.44.07%20pm.png)

### What Are Google Shopping Ads?

Google Shopping Ads is an ad program available in [Google Ads](http://ads.google.com). 

To set up Google Shopping Ads you need a:

- Google Shopping Feed
- Google Merchant Center
- Conversion Tracking

 

 

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