---
title: Google Landing Page Experience
description: Google's landing page experience measure is a component of Quality Score that estimates how relevant and useful your landing page is to people who click your ad. It takes into account factors such as
---

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# Google Landing Page Experience

Google's landing page experience measure is a component of Quality Score that estimates how relevant and useful your landing page is to people who click your ad. It takes into account factors such as how well your landing page content matches a person’s search term, and how easy it is for people to navigate your page.

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