Setting up Google Merchant Center: Single-Tier "Spend & Save" Promotions
1. Overview
Google Merchant Center permits one promotion per product. While tiered promotions (e.g., "Buy 2, Save 10%; Buy 3, Save 15%") are not natively supported, you can simulate this by creating separate promotions for each tier. Google will automatically apply the highest applicable discount based on the customer’s cart value.
2. How It Works
Example:
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Buy 2 items → 10% off
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Buy 3 items → 15% off
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Buy 4 items → 20% off
Result: A customer adding 4 items to their cart receives the 20% discount (the highest tier they qualify for). Google selects the best promotion automatically.
3. Step-by-Step Setup
Step 1: Create Individual Promotions in Google Merchant Center
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Log in to Google Merchant Center.
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Navigate to Marketing → Promotions → Click + Create promotion.
Promotion 1: Buy 2, Save 10%
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Promotion ID:
buy2_save10
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Shopper Incentive:
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Discount type: Percent off
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Discount value: 10%
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Promotion Conditions:
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Purchase requirement: Minimum quantity → 2 items
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Applicable products: Select your target products.
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Promotion Dates:
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Set Start and End dates (e.g., Black Friday sale period).
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Promotion 2: Buy 3, Save 15%
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Promotion ID:
buy3_save15
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Shopper Incentive:
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Discount type: Percent off
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Discount value: 15%
-
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Promotion Conditions:
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Purchase requirement: Minimum quantity → 3 items
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Dates: Same as Promotion 1 (ensure all tiers are active simultaneously).
Promotion 3: Buy 4, Save 20%
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Promotion ID:
buy4_save20
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Shopper Incentive:
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Discount type: Percent off
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Discount value: 20%
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Promotion Conditions:
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Purchase requirement: Minimum quantity → 4 items
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Dates: Align with other promotions.
4. Key Notes
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Overlap Promotions: Ensure all promotions share the same date range to activate tiered behavior.
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Specify the target country (e.g.,
US
,UK
,DE
) and language (e.g.,English
,German
) to ensure promotions display correctly for the intended audience. - Add Promotion title
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Assign promotion ID, (e.g.,
buy2_save10
,buy3_save15
) to selected product in feedops - Promotion method -