---
title: How do I connect my Microsoft Ads account to FeedOps?
description: This article describes how to connect your Microsoft Ads account to FeedOps for both paid and organic exposure.
---

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# How do I connect my Microsoft Ads account to FeedOps?

## FeedOps allows you to send your product data to Microsoft Ads for both paid and organic exposure. This article describes how to connect your Microsoft Ads account to FeedOps.

### Why connect Microsoft Ads to FeedOps

Microsoft Ads provides a number of programs that help you to advertise your products, including:

- Bing Shopping Ads
- Bing Free Product Listings
- Microsoft Advertiser Network (MSAN)

Connecting your FeedOps account to your Microsoft Ads account will allow FeedOps to publish product data to Microsoft Merchant Center, enabling any of the above programs.

### How do I connect Microsoft Ads to FeedOps?

To connect your FeedOps account to your Microsoft Ads account:

1. Log in to your FeedOps account and find the website you want to connect Microsoft ads for.
2. In the left menu, select *Website settings \> Product Feeds*
3. Next to *Microsoft Merchant Center*, click *Connect*.
4. Click *Authorize Merchant Center Access*.
5. Select the Merchant Center you want to connect and click OK.

Your product data should automatically start uploading into Microsoft Merchant Center within 24 hours.

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