FeedOps allows you to send your product data to Microsoft Ads for both paid and organic exposure. This article describes how to connect your Microsoft Ads account to FeedOps.
Why connect Microsoft Ads to FeedOps
Microsoft Ads provides a number of programs that help you to advertise your products, including:
- Bing Shopping Ads
- Bing Free Product Listings
- Microsoft Advertiser Network (MSAN)
Connecting your FeedOps account to your Microsoft Ads account will allow FeedOps to publish product data to Microsoft Merchant Center, enabling any of the above programs.
How do I connect Microsoft Ads to FeedOps?
To connect your FeedOps account to your Microsoft Ads account:
- Log in to your FeedOps account and find the website you want to connect Microsoft ads for.
- In the left menu, select Website settings > Product Feeds
- Next to Microsoft Merchant Center, click Connect.
- Click Authorize Merchant Center Access.
- Select the Merchant Center you want to connect and click OK.
Your product data should automatically start uploading into Microsoft Merchant Center within 24 hours.