FeedOps Optimizations
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      How to Add a Custom Label to Your Feed in FeedOps

      There are two ways to add a custom label to your feed. Custom labels are a powerful way to segment products within your ad campaigns. You can either use the editing tool in the product view or utilize Feed Rules for dynamic labels.

       

      Option 1: Adding a Static Custom Label in the Product View

      This method is useful when you want to add a label to products that you do not expect to change frequently.

      Steps:

      1. Navigate to the Products tab: Go to your product list in FeedOps.

      2. Customize Columns: Click on “Columns” and add the fields you want to segment by, such as price or category.

      3. Add Custom Label: Select the products you want to label. You can choose from Custom Label 0 to 4 (as allowed by Google). For example, you may want to label products based on price segments (e.g., "Premium" for items above a certain price).

      4. Filter Products (Optional): Apply filters based on product attributes. For example, filter by “Title contains” or “Price is below/above” to refine your selection.

      5. Apply the Label: After filtering, select all applicable products, then select "Edit" and add the custom label value.

      6. Save: Ensure you save your changes.

      Option 2: Adding a Dynamic Custom Label Using Feed Rules

      For products that change frequently (such as sale items or items priced below a certain threshold), using Feed Rules is a better approach.

      Steps:

      1. Navigate to Feed Rules: Go to the "Feed Rules" section in FeedOps.

      2. Add Condition: Set up a rule by specifying a condition, such as “Title contains” or “Price is below.” This allows you to dynamically target specific products based on variable attributes.

      3. Set Custom Label: Define the action by selecting which custom label to assign (e.g., “Set Custom Label 1 to "Sale").

      4. Save the Rule: Once set, FeedOps will automatically apply the custom label to all products that meet your condition.

      When to Use Feed Rules:

      • Dynamic Variables: If you’re labeling products that frequently change (e.g., sale items).
      • High SKU Churn: If products in your inventory rotate often or you want to target based on live conditions (e.g., price changes).