---
title: How to Add a Custom Label to Your Feed in FeedOps
description: There are two ways to add a custom label to your feed. Custom labels are a powerful way to segment products within your ad campaigns. You can either use the editing tool in the product view or utilize Feed Rules for dynamic labels.
---

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# How to Add a Custom Label to Your Feed in FeedOps

## There are two ways to add a custom label to your feed. Custom labels are a powerful way to segment products within your ad campaigns. You can either use the editing tool in the product view or utilize Feed Rules for dynamic labels.

 

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#### Option 1: Adding a Static Custom Label in the Product View

This method is useful when you want to add a label to products that you do not expect to change frequently.

### Steps:

1. **Navigate to the Products tab**: Go to your product list in FeedOps.
2. **Customize Columns**: Click on “Columns” and add the fields you want to segment by, such as price or category.
3. **Add Custom Label**: Select the products you want to label. You can choose from Custom Label 0 to 4 (as allowed by Google). For example, you may want to label products based on price segments (e.g., "Premium" for items above a certain price).
4. **Filter Products (Optional)**: Apply filters based on product attributes. For example, filter by “Title contains” or “Price is below/above” to refine your selection.
5. **Apply the Label**: After filtering, select all applicable products, then select "Edit" and add the custom label value.
6. **Save**: Ensure you save your changes.

#### Option 2: Adding a Dynamic Custom Label Using Feed Rules

For products that change frequently (such as sale items or items priced below a certain threshold), using Feed Rules is a better approach.

### Steps:

1. **Navigate to Feed Rules**: Go to the "Feed Rules" section in FeedOps.
2. **Add Condition**: Set up a rule by specifying a condition, such as “Title contains” or “Price is below.” This allows you to dynamically target specific products based on variable attributes.
3. **Set Custom Label**: Define the action by selecting which custom label to assign (e.g., “Set Custom Label 1 to "Sale").
4. **Save the Rule**: Once set, FeedOps will automatically apply the custom label to all products that meet your condition.

### When to Use Feed Rules:

- **Dynamic Variables**: If you’re labeling products that frequently change (e.g., sale items).
- **High SKU Churn**: If products in your inventory rotate often or you want to target based on live conditions (e.g., price changes).

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