How to Add a Promotion ID in FeedOps & Create a Promotion in Microsoft Ads

Follow this guide to apply a promotion to specific products in your Microsoft Merchant Center feed using FeedOps.

Step 1: Add Promotion ID in FeedOps

1. Go to the Product screen in FeedOps.

2. Click the column and add a new column called Promotion ID.
   
   

3. Use filters to narrow down products, e.g., filter by product title like title contains "denim".

4. Select the products you want to run the promotion on.

5. Click on Bulk Edit from the action bar above the product table.

6. Assign the Promotion ID (e.g., special20PercentOffDenim)

7. Click Save — the selected products will now show the promotion ID in the feed.

🛒 Step 2: Create the Promotion in Microsoft Ads

1. Go to Microsoft Ads.

2. Click on Tools > Merchant Center and select your Store.

3. Click on the Promotions tab.

4. Click + New Promotion.

5. Fill out the following required fields:

   • Promotion Type: Choose from Amount Off, Percent Off, Free Gift, Free Shipping.

   • Discount Amount or Percent Off: Enter the value of your promotion.

   • Title: How you want the promotion to appear to customers.

   • Promotion ID: Use the same ID you added in FeedOps (e.g., special20PercentOffDenim).

   • Start & End Date: When your promotion should run.

   • Redemption Code: If required, enter a generic promo code.

6. Under Product Applicability, select:

   • ✅ Specific products — this ensures the promotion is applied only to products that match the Promotion ID.

7. Click Create Promotion.

🚀 That’s it!

Your promotion will now show only for the selected products in your feed that have the matching promotion ID.