How to Add the UET Tag to Your BigCommerce Store

Microsoft uses Universal Event Tracking (UET) to track conversions and audience behavior. Follow these steps to install your UET tag script in BigCommerce.

Prerequisites

Before you begin:

• You’ve connected your Microsoft Ads account.

• You’ve created a UET tag using the “Create UET Tag” button in the setup flow.

• You have admin access to your BigCommerce store.

Step 1: Copy Your UET Tag Code

1. In the UET Tag & Tracking Setup step, locate the Manual UET Tag Installation section.

2. Click the Copy button to copy the full UET script.

Step 2: Add the UET Tag to Your BigCommerce Store

1. In your BigCommerce admin dashboard, go to:
   Storefront > Script Manager

2. Click the Create a Script button

Step 3: Configure the Script Settings

In the "Create Script" form:

• Name: Microsoft UET Tag

• Location on page: Head

• Select pages where script will be added: All Pages

• Script category: Essential or Advertising (depending on your tracking policy)

• Script type: Script

• Content: Paste your full UET script here (copied in Step 1)

• Click Save

✅ Final Checks Before Saving

🔍 Double-check:

• You selected Head as the placement

• You applied the script to All Pages

• You pasted the full script (starting with <script> and ending with </script>)