Microsoft uses Universal Event Tracking (UET) to track conversions and audience behavior. Follow these steps to install your UET tag script in BigCommerce.
Prerequisites
Before you begin:
-
You’ve connected your Microsoft Ads account.
-
You’ve created a UET tag using the “Create UET Tag” button in the setup flow.
-
You have admin access to your BigCommerce store.
Step 1: Copy Your UET Tag Code
-
In the UET Tag & Tracking Setup step, locate the Manual UET Tag Installation section.
-
Click the Copy button to copy the full UET script.
Step 2: Add the UET Tag to Your BigCommerce Store
-
In your BigCommerce admin dashboard, go to:
Storefront > Script Manager -
Click the Create a Script button
Step 3: Configure the Script Settings
In the "Create Script" form:
-
Name:
Microsoft UET Tag
-
Location on page:
Head
-
Select pages where script will be added:
All Pages
-
Script category:
Essential
orAdvertising
(depending on your tracking policy) -
Script type:
Script
-
Content: Paste your full UET script here (copied in Step 1)
- Click Save
✅ Final Checks Before Saving
🔍 Double-check:
-
You selected
Head
as the placement -
You applied the script to All Pages
-
You pasted the full script (starting with
<script>
and ending with</script>
)