---
title: How to Add Microsoft UET Tag to Your WooCommerce Store
description: Microsoft UET (Universal Event Tracking) tags are essential for verifying your WooCommerce store and tracking performance in Microsoft Ads. This guide walks you through safely adding the UET tag using a plugin — no coding required.
---
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# How to Add Microsoft UET Tag to Your WooCommerce Store
## Microsoft UET (Universal Event Tracking) tags are essential for verifying your WooCommerce store and tracking performance in Microsoft Ads. This guide walks you through safely adding the UET tag using a plugin — no coding required.
#### Prerequisites
Before you begin:
- You’ve connected your Microsoft Ads account.
- You’ve created a UET tag using the **“Create UET Tag”** button in the setup flow.
- You have admin access to your WordPress site.
### **Step 1: Copy Your UET Tag Code**
1. In the **UET Tag & Tracking Setup** step, locate the **Manual UET Tag Installation** section.
2. Click the **Copy** button to copy the full UET tag script.
#### Option A: Use a Plugin (Recommended)
### **Step A1: Install a Header Script Plugin**
1. In your WordPress admin, go to
**Plugins** \> **Add New**
2. Search for:
**Insert Headers and Footers by WPCode**
3. Click **Install Now**, then **Activate**
---
### **Step A2: Add Your UET Tag Script**
1. Go to **Code Snippets** \> **Header & Footer**
*(or Settings \> Insert Headers and Footers)*
2. Paste your entire UET script into the **Header** section.
Click **Save Changes from the bottom**
#### Option B: Add Code Manually (Advanced Users)
> ⚠️ Only use this method if you’re familiar with editing theme files.
### **Step B1: Open the Theme Editor**
1. Go to **Appearance** \> **Theme File Editor**
2. Select your active theme
3. In the file list, open `header.php`
---
### **Step B2: Locate the `` Tag**
1. Use **CTRL + F** (Windows) or **CMD + F** (Mac) to search for ``
2. This is the **closing head tag** — you must paste your script right **above it**
---
### **Step B3: Paste Your UET Tag Script**
1. On the line directly **above** ``, paste the copied UET tag script
2. Add a blank line if needed, but **do not remove any existing code**
Example:
Edit
` `
3. Click **Update File** to save your changes
#### Final Checks
🔍 **Double-check:**
- You pasted the script **above** ``, not inside or below it.
- The script starts with ``
- No other code was accidentally removed or altered
🛑 If something breaks, use the **"Restore previous version"** link at the top of the editor or restore your theme from a backup
#### Need Help?
Reach out to our support team if:
- You’re unsure where to paste the code
- You want help tracking purchases or events
- The tag isn’t firing correctly after saving
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