Microsoft Ads (formerly Bing Ads) allows you to promote your products or services across Bing, Yahoo, AOL, and Microsoft partner networks. Follow the steps below to set up your account and get started with advertising.
Sign in to your Microsoft account
There are two ways to sign in depending on whether you have an existing email address for a Microsoft account:
- You don't have an existing email address
- You have an existing email address
You don't have an existing email address
- Go to the Microsoft Advertising sign-up page and select Sign up now in the top right corner.
- Select Create one! next to No account?, and then select Next.
- Select Get a new email address.
- Enter an address to create an Outlook account and then select Next. (If the address is already taken, you'll need to choose a different name and try again.)
- Create a password and select Next.
- Enter your First name and Last name and select Next.
- An email confirmation will be sent to you with a code. Copy and paste the code in the platform.
- Select Next.
- You will see a security check with a capture. Select Next.
- Stay signed in.
- You may have another verification request. After completing the request, select Next.
- You will have another request to use Microsoft Authenticator App. Complete that step for additional account security.
You have an existing email address
- Go to the Microsoft Advertising sign-up page and enter an existing email address (work, school, or personal email address from a service such as Outlook, Gmail, or Yahoo).
- If you have an email address you already use to sign in to Microsoft products (such as Skype or Xbox LIVE), all you need to do is sign in and we'll transition it for you. Skip to Create a Microsoft Advertising account for the next steps.
If you've never used this email to sign in to a Microsoft product, select Create one! next to No account?, and then select Next.
- In the following window, confirm that you want to create a new account and then select Next.
- Create a password and select Next.
- Enter your First name and Last name and select Next.
- An email confirmation will be sent to you with a code. Copy and paste the code in the platform.
- Select Next.
- You will see a security check with a capture. Select Next.
- Stay signed in.
- You may have another verification request. After completing the request, select Next.
- You will have another request to use Microsoft Authenticator App. Complete that step for additional account security.
Need Help?
If you need assistance setting up your Microsoft Ads account, please contact us — we’re here to guide you through every step of the process.