--- title: Product Type Depth Optimisations description: Product Type Depth in Google Shopping is more than just classification; it's a strategic way to optimise your product data feed, improving relevance, and gaining a competitive advantage in the search results. --- [Skip to content](https://kb.feedops.com/knowledge/product-type-depth-optimisations#main-content) English Show submenu for translations [![Feedops-logo_Final-2-4 1](https://kb.feedops.com/hs-fs/hubfs/Feedops-logo_Final-2-4%201.png?width=150&height=55&name=Feedops-logo_Final-2-4%201.png)](https://kb.feedops.com/knowledge?hsLang=en) Open main navigation Close main navigation - English Show submenu for translations - [Contact Us](https://feedops.com/contact-us/) [Contact Us](https://feedops.com/contact-us/) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center](https://kb.feedops.com/knowledge?hsLang=en) 2. [Using FeedOps](https://kb.feedops.com/knowledge/using-feedops?hsLang=en) 3. [FeedOps Optimizations](https://kb.feedops.com/knowledge/using-feedops?hsLang=en#feedops-optimizations) # Product Type Depth Optimisations ## Product Type Depth in Google Shopping is more than just classification; it's a strategic way to optimise your product data feed, improving relevance, and gaining a competitive advantage in the search results. Done correctly, optimising product depth types are a lever that can unlock the full potential of your Google Shopping campaigns. Some of the main benefits include:  - **Greater Visibility:** Target a broader range of searches and keyword matching by including high-volume keywords as well as alternative keyword search terms. - **Improved Relevance:** Greater product type depth allows for more precise categorization of your products. More detailed classification helps Google better understand your products for matching to relevant buyer searches. - **Better Targeting:** A well-defined product type hierarchy ensures that your ads are shown to users who are more likely to convert, for example matching to ‘long-tail’ searches that use multiple keywords and product attributes. Example of a product type depth that is not optimal: - Women’s Fashion > Dresses > Summer Dresses Example of a well optimised product type depth: - Women’s Fashion > Dresses > Summer Dresses > Mid Summer Dress > Floral Summer Midi Dress FeedOps allows 5 levels of product depth type, allowing you to insert more descriptive, informative keywords and search terms about your product. This information is critical for Google machine learning algorithms to better match your products to buyers. To add keywords to your product depth type: 1. Navigate to the **Products** tab in FeedOps 2. Select **Columns** and add the Product Types you would like to change (Product Type 1, Product Type 2, Product Type 3, Product Type 4 & Product Type5) 3. Select **Filter** if you would like to focus on specific products 4. To edit Product Types, tick the check box on multiple or individual products then select **Edit** 5. 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