Review the results of optimizing to better match how people search

Once you have completed optimizing to better match how people search, review the products in Merchant Center to ensure that the outcome is acceptable as sometimes there are products or categories that don't fit the "bulk" optimizations that have been performed.

If, during the review, it is found that some categories require an individual product treatment, turn off the bulk optimizations above and use the product level optimizations to optimize the titles. The goal is always to match the way that people search for the products for sale on the website.