---
title: Conversion Tracking and Dynamic Remarketing Tag instructions for BigCommerce
description: Improve your advertising effectiveness by setting up conversion tracking and a dynamic remarketing tag on your Big Commerce website
---
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# Conversion Tracking and Dynamic Remarketing Tag instructions for BigCommerce
## Improve your advertising effectiveness by setting up conversion tracking and a dynamic remarketing tag on your Big Commerce website
1. You will first need to [import the FeedOps Google Tag Manager container on your website](https://kb.feedops.com/knowledge/installing-the-feedops-google-tag-manager-container-on-my-website?hs_preview=MFNqqieC-55604759396&hsLang=en).
2. Once the Google Tag Manager has been set up, log in to your BigCommerce admin panel.
3. In the left-hand menu, select **Advanced Settings \> Data Solutions (formerly Web Analytics)**.
4. Scroll down to **Affiliate Conversion Tracking**, click the three dots and select **Edit**.
5. Copy and paste the following into the connection box,
```
```
Make sure you click the **Save** button once you have done this.
There are 2 ways to add the **Home & Product** page scripts.
If you are using [Stencil Theme](https://support.bigcommerce.com/s/article/Stencil-Themes?language=en_US) then we will use **Script Manager**:
1. Back in the left-hand menu, go to **Storefront \> Script Manager**, then click **Create a Script**. 
2. Enter "**Name of script**" \> "**Home Page DRT Script**"
Select "**Location on page**" \> "**Footer**"
"**Select pages where script will be added**" \> "**Store pages**"
Select "**Script category**" \> "**Essential**"
Select "**Script type**" \> "**Script**"
Then within the "**Script contents**", paste the following script:
```
```
Click **Save**.
3. Now, create another script by clicking "**Create a script**" and
Enter "**Name of script**" \> "**Product Page DRT Script**"
Select "**Location on page**" \> "**Footer**"
"**Select pages where script will be added**" \> "**Store pages**"
Select "**Script category**" \> "**Essential**"
Select "**Script type**" \> "**Script**"
Then within the "**Script contents**", paste the following script:
```
```
Click **Save**.
If you are not using Stencil Theme and a [Legacy Blueprint Theme](https://support.bigcommerce.com/s/article/Which-Theme-Platform-do-I-have?language=en_US) then add the scripts directly to theme files:
1. Back in the left-hand menu, go to **Storefront \> My Themes**, then on your current theme, click **Advanced** and select **Edit Theme Files**.
You may get a warning that you are about to edit your active theme. If so, click **Edit Theme Files** to continue.
2. You then want to find “**product-view.html**” this should be under **templates \> components \> products.**
3. Scroll to the bottom of “**product-view.html**” and paste the following,
```
```
You will then need to replace “**ADD TO CART ID**” with the id of the add to cart button on your website. This can be found by going to a product webpage in Google Chrome. Right-click and select “**Inspect**”, click on the inspect element icon in the toolbar that opens and then click on the add to cart button on the webpage. This should highlight a line that will be something like,
\