---
title: Google Quality Score
description: Google's Quality Score is an estimate of the quality of your ads, keywords, and landing pages. It is based on how relevant your ads, keywords, and landing pages are considered to be to people who clic
---

[Skip to content](https://kb.feedops.com/knowledge/google-quality-score#main-content)

English

Show submenu for translations

[![Feedops-logo\_Final-2-4 1](https://kb.feedops.com/hs-fs/hubfs/Feedops-logo_Final-2-4%201.png?width=150&height=55&name=Feedops-logo_Final-2-4%201.png)](https://kb.feedops.com/knowledge?hsLang=en)

Open main navigation

Close main navigation

- English
  
  Show submenu for translations
- [Contact Us](https://feedops.com/contact-us/)

[Contact Us](https://feedops.com/contact-us/)

 Hello. How can we help you?

- There are no suggestions because the search field is empty.

1. [Help Center](https://kb.feedops.com/knowledge?hsLang=en)
2. [Learning Center](https://kb.feedops.com/knowledge/learning-center?hsLang=en)
3. [Google Ads](https://kb.feedops.com/knowledge/learning-center?hsLang=en#google-ads)

# Google Quality Score

Google's Quality Score is an estimate of the quality of your ads, keywords, and landing pages. It is based on how relevant your ads, keywords, and landing pages are considered to be to people who click on your ad. Quality score is made up of three components:

- [ad relevance](https://kb.feedops.com/knowledge/google-ad-relevance?hsLang=en),
- [expected click-through rate](https://kb.feedops.com/knowledge/google-expected-click-through-rate?hsLang=en) (CTR), and
- [landing page experience](https://kb.feedops.com/knowledge/google-landing-page-experience?hsLang=en).

Every keyword in your account is given a status of above average, average, or below average for each of these components.

- [FeedOps Toolkit](https://kb.feedops.com/knowledge/feedops-toolkit?hsLang=en#main-content)

    - [Feed Optimization](https://kb.feedops.com/knowledge/feedops-toolkit?hsLang=en#feed-optimization)
    - [Insights](https://kb.feedops.com/knowledge/feedops-toolkit?hsLang=en#insights)
- [Onboarding FeedOps](https://kb.feedops.com/knowledge/onboarding-feedops?hsLang=en#main-content)

    - [Initial Set-Up](https://kb.feedops.com/knowledge/onboarding-feedops?hsLang=en#initial-set-up)
    - [Account & Website Settings](https://kb.feedops.com/knowledge/onboarding-feedops?hsLang=en#account-website-settings)
    - [Supported Platform Guides](https://kb.feedops.com/knowledge/onboarding-feedops?hsLang=en#supported-platform-guides)
- [Troubleshooting](https://kb.feedops.com/knowledge/troubleshooting?hsLang=en)
- [Choosing FeedOps](https://kb.feedops.com/knowledge/choosing-feedops?hsLang=en#main-content)

    - [FeedOps Overview](https://kb.feedops.com/knowledge/choosing-feedops?hsLang=en#feedops-overview)
    - [Help Center Introduction](https://kb.feedops.com/knowledge/choosing-feedops?hsLang=en#help-center-introduction)
- [Using FeedOps](https://kb.feedops.com/knowledge/using-feedops?hsLang=en#main-content)

    - [Google Free Product Listings](https://kb.feedops.com/knowledge/using-feedops?hsLang=en#google-free-product-listings)
    - [FeedOps Optimizations](https://kb.feedops.com/knowledge/using-feedops?hsLang=en#feedops-optimizations)
    - [Google Ads](https://kb.feedops.com/knowledge/using-feedops?hsLang=en#google-ads)
    - [eCommerce Store Connection](https://kb.feedops.com/knowledge/using-feedops?hsLang=en#ecommerce-store-connection)
    - [Google Analytics](https://kb.feedops.com/knowledge/using-feedops?hsLang=en#google-analytics)
    - [Google Merchant Center](https://kb.feedops.com/knowledge/using-feedops?hsLang=en#google-merchant-center)
    - [Facebook Catalog](https://kb.feedops.com/knowledge/using-feedops?hsLang=en#facebook-catalog)
    - [Microsoft Ads](https://kb.feedops.com/knowledge/using-feedops?hsLang=en#microsoft-ads)
- [Website Integration Help](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#main-content)

    - [BigCommerce](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#bigcommerce)
    - [Google Analytics](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#google-analytics)
    - [Magento](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#magento)
    - [Ecwid](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#ecwid)
    - [Shopify](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#shopify)
    - [Magento 2.X](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#magento-2-x)
    - [Neto](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#neto)
    - [OpenCart](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#opencart)
    - [Other](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#other)
    - [Google Merchant Center](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#google-merchant-center)
    - [WooCommerce](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#woocommerce)
    - [Salesforce Commerce Cloud](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#salesforce-commerce-cloud)
    - [Marketplacer](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#marketplacer)
    - [Tracking Conversions and Remarketing Events](https://kb.feedops.com/knowledge/website-integration-help?hsLang=en#tracking-conversions-and-remarketing-events)
- [Learning Center](https://kb.feedops.com/knowledge/learning-center?hsLang=en#main-content)

    - [Google Ads](https://kb.feedops.com/knowledge/learning-center?hsLang=en#google-ads)
    - [Google Merchant Center](https://kb.feedops.com/knowledge/learning-center?hsLang=en#google-merchant-center)
- [Muzaara Bing Shopping Feed](https://kb.feedops.com/knowledge/muzaara-bing-shopping-feed?hsLang=en#main-content)

    - [Platform](https://kb.feedops.com/knowledge/muzaara-bing-shopping-feed?hsLang=en#platform)

[![FeedOps ](https://kb.feedops.com/hs-fs/hubfs/60a5a09c9ca6b7064e3fac09_feedops-footer-logo.png?width=322&height=87&name=60a5a09c9ca6b7064e3fac09_feedops-footer-logo.png "FeedOps ")](http://feedops.com)

Copyright © 2026, FeedOps