--- title: How to adjust channel settings description: Connecting and disconnecting channels, optimizing feeds, and tagging URLs --- [Skip to content](https://kb.feedops.com/knowledge/how-to-adjust-channel-settings#main-content) English Show submenu for translations [![Feedops-logo\_Final-2-4 1](https://kb.feedops.com/hs-fs/hubfs/Feedops-logo_Final-2-4%201.png?width=150&height=55&name=Feedops-logo_Final-2-4%201.png)](https://kb.feedops.com/knowledge?hsLang=en) Open main navigation Close main navigation - English Show submenu for translations - [Contact Us](https://feedops.com/contact-us/) [Contact Us](https://feedops.com/contact-us/) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center](https://kb.feedops.com/knowledge?hsLang=en) 2. [FeedOps Toolkit](https://kb.feedops.com/knowledge/feedops-toolkit?hsLang=en) 3. [Feed Optimization](https://kb.feedops.com/knowledge/feedops-toolkit?hsLang=en#feed-optimization) # How to adjust channel settings ## Connecting and disconnecting channels, optimizing feeds, and tagging URLs Sure, let's adjust the emphasis: --- To adjust settings for any connected channel, click 'Settings' at the top right of the product screen, or use the 'Website Settings' \> 'Product Feeds' path on the left menu. Then, select the channel you wish to modify. ### **Channel Connections** - **Merchant Accounts:** Connect or disconnect Merchant Center accounts. - **Ads Accounts:** Connect to Google or Microsoft Ads. For disconnection, please contact support. For Meta: Enabling the feed is straightforward, but a direct connection to Business Manager is not supported. For further details on [connecting and enabling channels,](https://kb.feedops.com/knowledge/connect-and-manage-channels-and-product-feed-settings?hsLang=en) please consult our guide. ### **Optimization Settings** In this section, you have the option to optimize this channel's feed independently or apply optimizations from another feed. A common practice is to use your Google Shopping Feed optimizations for your Microsoft Shopping Feed. ### **URL Tagging Settings** We support tagging for analytics on both Google and Microsoft platforms. 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