---
title: Shopify Data Fields Used for Google Shopping
description: We use a number of different fields from the Shopify product view to populate the Google Shopping Feed. If you would like to change or map different data, please get in contact as it may be simple for
---

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# Shopify Data Fields Used for Google Shopping

We use a number of different fields from the Shopify product view to populate the Google Shopping Feed.

1. Title and Description are used in the feed.  
   ![](https://kb.feedops.com/hubfs/Knowledge%20Base%20Import/d33v4339jhl8k0.cloudfront.netdocsassets59f963d52c7d3a272c0d491aimages6052e9ba24ce107ab4d16bdbfile-15zO48u6fe.png)
2. The first image is used as the Image Link.![](https://kb.feedops.com/hubfs/Knowledge%20Base%20Import/d33v4339jhl8k0.cloudfront.netdocsassets59f963d52c7d3a272c0d491aimages6052ea14c44f5d025f4454b4file-AW5dq3D8fx.png)
3. FeedOps produces an item in the feed for each variant and include the obvious options, e.g. Color and Size.![](https://kb.feedops.com/hubfs/Knowledge%20Base%20Import/d33v4339jhl8k0.cloudfront.netdocsassets59f963d52c7d3a272c0d491aimages6052ea7f24ce107ab4d16be2file-9egtXdGiUg.png)
4. FeedOps uses the Vendor in the Brand field, and by default, uses the most specific collection as the product type. This can be adjusted by our team, or by [Adding a hierarchy to a Shopify Feed](https://kb.feedops.com/knowledge/add-a-hierarchy-to-a-shopify-feed?hsLang=en). ![](https://kb.feedops.com/hubfs/Knowledge%20Base%20Import/d33v4339jhl8k0.cloudfront.netdocsassets59f963d52c7d3a272c0d491aimages6052eae70ad05379b10ce07afile-XRKmjGgxcN.png)

If you would like to change or map different data, please get in contact as it may be simple for us to do so in the backend.

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